A visitor did not opt-in to your tracking Part 1:Reasons why you have incorrect or missing transactions.You’ll (almost) never reach 100% and the death of Here’s what you will learn in this article How do you troubleshoot (& possibly fix) such issues.Reasons why you have incorrect or missing Google Analytics 4 transactions.I’ve split this article into two large sections: So I decided to write this guide on why you might have incorrect or missing Google Analytics 4 transactions, how to troubleshoot them, and why you will (probably) never reach 100% accuracy in a tool like GA. Missing or incorrect transactions are more common than we would expect. However, doing so can become tricky when dealing with web tracking tools like Google Analytics. The definition of success may vary depending on the type of business/organization.īusinesses must be able to measure transactions/ purchases with analytics tools correctly. The main goal of digital analytics is to measure the success of an organization and provide suggestions on how to improve and drive changes.
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